These release notes are archives provided for your convenience only and might not reflect current product functionality. For the latest releases, see AdMob Announcements.
Q4 2020
On February 4, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
On December 14, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
We recently updated the Incorrect mapping optimization status to Can’t retrieve data. This updated status allows us to describe more possible causes of this optimization issue. If you encounter this status message, check the following:
Ad unit mapping
Confirm that your ad unit mapping details are correct. The mapping details in your AdMob account must match the mapping details in your third-party ad source account. Additionally, your ad units must exist in the third-party ad source and be able to serve ads. Learn more about the required ad unit configuration details by ad network.
Confirm your ad source credentials are correct for this ad source and app. Learn more about the required optimization credentials by ad network.
Additionally, check that the credentials for your third-party ad source have permission to access reporting data. This is handled in your third-party ad source account.
Ad implementation
Confirm this ad source instance is receiving requests and reporting impressions. If requests or impressions are zero, check your SDK implementation to ensure ad requests are reaching AdMob for third-party ad sources.
You can use the Mediation Test Suite to test whether you have correctly configured your app and ad units to be able to display ads from third-party networks through mediation.
The 2020 Black Publishers Summit begins December 8, 2020. This multi-day livestream series is open to Black-led digital businesses looking to start monetizing their site/app, grow their monetization business, or network with others in the industry. Fill out the interest form by November 23, 2020 and share this opportunity with other Black-led digital business owners who may be interested.
With the latest versions of the GMA and IMA SDKs, a rotating SDK instance ID is automatically generated for each app to ensure effective delivery, display, and integrity of ads. The SDK Instance ID is unique per app and helps maximize your app’s ad performance.
Learn more about preparing your app for iOS 14+.On November 16, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
AdMob now allows ads from additional third-party ad technology vendors to show through your account. Allowing additional ad technology vendors will result in more ads being eligible to be shown to your users, and as a result can potentially lead to higher earnings.
A new control has been added to the Blocking controls section in your account to allow you to block these additional vendors. Learn more about the Additional ad technology vendors control.
Q3 2020
As of 10 August 2020, you will no longer be able to select Western Union as a new form of payment. We recommend that publishers currently using Western Union switch to another available payment method before payments through Western Union. We will inform current users in advance as to when Western Union can no longer be used to receive payments in their country.
Learn more about other available forms of payment.
Google is committed to supporting our publishers who choose to integrate with the IAB TCF v2.0. We plan to align our product support timeline as closely as possible with IAB’s full transition to TCF v2.0 on August 15, 2020. We will begin reading and passing the TC string for a low percentage of traffic 2 weeks ahead of this date. To obtain consent from users, AdMob publishers may choose to use Google’s Funding Choices consent management platform.
Q1 2020
We’re excited to announce a mobile app for AdMob that lets you access your account on the go. Coming soon, you’ll be able to view key data from your AdMob account directly on your mobile device.
In the AdMob app, you’ll have access to an account overview, as well as detailed performance reports on key metrics.
From your mobile device, you’ll be able to:
- Keep tabs on your apps and check for trends in revenue
- See how much you’re earning
- View estimated earnings, impressions, eCPM, and requests by:
- App
- Country
- Ad unit
- Check account details
The mobile app is currently in beta release to a limited group of publishers. Contact your account manager for more information.
Apply by February 21st to join the 2020 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who are funding their passions through monetization platforms. This multi-part livestream series will teach you how Google tools can help to grow your revenue, fund your content, and fuel growth for your business.
AdMob is constantly working on improving our Mediation reporting, and there are two upcoming changes to note:
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AdMob recently changed how it reports estimated earnings to improve the accuracy of estimated earnings for optimized third-party ad networks.
AdMob will begin estimating earnings proportionally based on the number of impressions each ad unit receives. This change eliminates double counting revenue when ad unit mapping is reused across multiple ad units.
AdMob will estimate your optimized third-party revenue for each ad unit using the following formula:
Ad unit 1 est. earnings = Earnings reported by optimized third party ad network / (Total number of impressions for all ad units that use the same mapping information) * Number of impressions for Ad unit 1For example, Ad unit 1 and Ad unit 2 use the same mapping information, and have 100 and 900 impressions respectively. In the past, AdMob reported earnings for both ad units as $2000 as follows:
Ad unit Impressions Estimated earnings (old) Ad unit 1 100 $2000 Ad unit 2 900 $2000 Total 1000 $4000 With this change, AdMob estimates the earnings for each ad unit proportionately. For example, ad unit 1 has $200 while ad unit 2 has $1800 of earnings, which avoids double counting revenue.
Ad unit Impressions Estimated earnings (new) Ad unit 1 100 $200 = ($2000/(100 +900) * 100) Ad unit 2 900 $1800 = ($2000/(100 + 900) * 900) Total 1000 $2000 Note: As a result of this change, you may see a decrease in third-party estimated earnings on your Mediation report beginning October 20, 2019. The decrease is due to removing any revenue that has been double counted in your AdMob Mediation report. - AdMob will also begin reporting estimated earnings and eCPM at a mediation group and ad source instance level. You can view your estimated earnings and eCPM per mediation group and per ad source instance level dating back to October 20, 2019. Note that if you view a report prior to October 20, 2019, your third-party estimated earnings will show $0. However, bidding ad sources may show data prior to October 20, 2019.