These release notes are archives provided for your convenience only and might not reflect current product functionality. For the latest releases, see AdMob Announcements.
Q4 2017
Conversions are being discontinued in AdMob. The Conversions table will continue to display a read-only list of the conversions you’ve created in AdMob and AdWords.
Going forward, all conversions should be created in AdWords and tracked using the Firebase SDK. Once you’ve linked your AdWords and Firebase accounts, you can import conversions from Firebase to see how your ad campaigns drive app installs and in-app actions for your Android or iOS apps.
If you’re setting up conversion tracking in AdWords for the first time, follow the instructions to track conversions with Firebase.
Learn more
Starting January 23, 2018, we will no longer support Google Mobile Ads (GMA) SDK versions lower than 7.0.0 for Android or iOS. To continue serving mobile ads from AdMob, Ad Exchange, or DFP after this date, please upgrade to the latest Google Mobile Ads SDK:
Android
iOS
Our Terms & Conditions have been updated and AdMob may prompt you to accept the new version. If so, you will need to accept the updated Terms & Conditions to continue using AdMob. If your AdMob account has multiple users, the account administrator will need to accept the Terms & Conditions.
To accept the updated Terms & Conditions, complete the following steps:
- Sign in to your AdMob account at https://apps.admob.com.
- Review the AdSense Terms & Conditions.
- Check the checkbox to accept the Terms & Conditions.
- Click Accept.
With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch, and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas.
We’ve created an iPhone X ad rendering guide to help you shift placement of banner or native ads to designated "safe areas" for this new device.
We’ve also updated our policies to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on the iPhone X.
Learn more about these changes:
- Official AdMob blog post
- Google Developers iPhone X ad rendering guide
The native express ad format is being discontinued. Starting March 1, 2018, we will begin turning off ad serving and removing native express ad units automatically from AdMob.
If you’re currently using native ads express, make sure to convert your native express ad units and campaigns to banner ads before March 1, 2018. Following that date, only historical reporting data will continue to be available for native express.
If you’re eligible for the AdMob native advanced limited-access beta, consider switching to that format. The native advanced ad format is not yet generally available.
Q3 2017
We're making updates to the ad types available for banner and interstitial ad formats, including a new combined "Text, image & rich media" ad type and "Video" ads available for banner ad units.
These updates will take effect on October 10, 2017.
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Combining text, image & rich media for banner and interstitial
The text and image ad types will be combined with rich media (HTML5 and other interactive ads) to streamline ad type selection for banner and interstitial ad units. Selected by default.
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Removing banner customization
Text ad style customization will be removed from banner ad unit creation.
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Removing the Move button
The Move button will be removed from the ad units page.
- Adding video ad type to banners COMING SOON
The video ad type will now be available for banner ads and work similarly to the video ads shown in interstitial ad units. Selected by default.
Q2 2017
The new version of AdMob was designed to be app-centric. This means that everything revolves around your apps, including the new navigation structure, ad unit creation, dashboards, and mediation.
When you upgrade your AdMob account, you'll gain access to exclusive improvements and new features:
- App-focused navigation: Your apps are the reason you use AdMob. So, we've reorganized the AdMob user interface to make it easier to manage your apps. Everything you need is within a few clicks.
- Dashboards: We’ve created new dashboards to help you understand the overall health of your app ecosystem. Dashboards aren’t meant to replace reports but work alongside them to give you a full view of your app usage and estimated earnings.
- Closer integration with Google Analytics for Firebase: AdMob surfaces data from Google Analytics for Firebase in the app overview dashboard, so you don't have to leave AdMob to review your user metrics.
- Mediation groups: We've redesigned the mediation experience to try and help you earn more using AdMob. Mediation groups let you organize your mediation stack into predefined sets of criteria so that you can easily apply them to your ad units. Create a mediation group once, then add all of the ad units you want to apply it to.
Complete the steps below to upgrade to the newest version of AdMob:
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Sign in to your AdMob account at https://apps.admob.com.
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On the Home tab, click Upgrade.
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Review the on-screen information and click Upgrade. If you've changed your mind instead, you can click Keep current version to cancel the upgrade process.
- (optional) Watch the introductory video about the newest version of AdMob.
- (optional) Review the Updates to your Mediation page in AdMob.
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Download and review your personalized mediation upgrade report. The report will tell you more about how your existing mediation setup will be converted to use the new mediation groups feature during the upgrade.
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When you’re ready, check the checkbox to confirm that you’ve reviewed your mediation upgrade report and you’re ready to upgrade.
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Click Upgrade to upgrade your account.
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When the upgrade is complete, click Continue to start using the new AdMob user interface.
We've added a new metric to your Ad Mediation report: Observed eCPM.
Observed eCPM represents a third-party ad network's estimated average eCPM calculated using historical revenue data.
Observed eCPM will only be shown for ad networks that have ad network optimization (ANO) enabled. The value in the "Total" row of the report table is an average of all the values in the Observed eCPM column.
You can add the Observed eCPM metric to your report by clicking Customize metrics and selecting Observed eCPM in the new Earnings section.
