These release notes are archives provided for your convenience only and might not reflect current product functionality. For the latest releases, see AdMob Announcements.
Q4 2016
You can now target native ad units in your AdMob house ad campaigns. Ads included in these campaigns will be served to the selected ad units using the creative you upload (for example, a seasonal app promotion image).
Note: Native ad campaigns are only compatible with image app install, text app install, and video app install ads. Image and text ads that advertise websites are not compatible with native ad campaigns and can't be served as native ads.
To target a native ad unit in a campaign, create a new campaign on the Campaigns tab.
During the Select ad unit(s) and set user targeting step, select the native ad unit(s) you want to target. Then, follow the remaining instructions to create ads for your campaign.
Information about the targeted app(s) will be imported from the Play Store (Android) or App Store (iOS) and appear in the native ads you create for the campaign.
As part of our ongoing efforts to improve AdMob, we've launched the new Campaigns tab and we've retired the Promote tab.
House ad campaign creation has moved to the new Campaigns tab, and all paid campaigns and billing will need to be managed from Google AdWords, Google's online advertising program, going forward.
Learn more about saving your Promote tab data & managing your campaigns
Q3 2016
As part of our ongoing efforts to improve AdMob, we're launching the new Campaigns tab and retiring the Promote tab.
Starting in September, we’ll be moving house ad campaign creation to the new Campaigns tab, and all paid campaigns and billing will need to be managed from Google AdWords, Google's online advertising program.
This change will affect all users who currently run house ad campaigns and/or paid ad campaigns in AdMob.
Q1 2016
Rewarded video ad units enable you to reward users with in-app items for watching video ads. You can specify the reward values associated with the ad unit’s placement in your app and set different rewards for different ad units. Rewarded ads are only available from third-party networks that you've selected for mediation.
When you create a new ad unit or monetize a new app, select the Rewarded video ad format and enter the details. Finish creating the ad unit in AdMob, then follow the developer documentation (Android, iOS) to complete implementation.
A few things to know before you get started
- Mediation setup required: You must set up AdMob Mediation for the ad unit before it will serve rewarded ads.
- Video ads only: Only video ads can be served to rewarded video ad units.
For more information about which ad networks are available for mediation in rewarded video ad units, review the network lists in the Google Developers guide (Android, iOS).