Determines whether a custom Floodlight variable can be used to report a metric, to filter a Floodlight column, or segment or group reports.
A custom Floodlight variable can be set to one of the following types in Search Ads 360, depending on the Campaign Manager 360 type:
- Metric: The variable can be added to a custom Floodlight column, where the variable’s value will be aggregated.
- Dimension: The variable can be added to a custom Floodlight column and used as a filter. The variable can also be used as reporting dimension or as a way to segment reports.
You can switch a custom Floodlight variable's Search Ads 360 type if:
- The Campaign Manager 360 type is Number
- The variable is not currently being used by a Floodlight column in Search Ads 360
View this column
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In the left navigation panel, click Advertiser settings.
Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel. -
Click the Floodlight▼ tab and select Custom Floodlight variables.