Before you can use a custom Floodlight variable as a metric in a Floodlight column, you'll need to specify in Search Ads 360 that the variable's data type is a metric.
If you’re using custom Floodlight variables to pass metrics to Search Ads 360, you can display the metrics in a Search Ads 360 reporting table:
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Navigate to a reporting table.
For example, navigate to campaign and click the Keywords tab. -
Click the Columns button, which appears above the performance summary graph.
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In the Available columns list, click ▸Custom conversions, then click Floodlight.
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Click + New column.
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Name your column and select the Floodlight activities and/or Floodlight groups whose data you want to include in the column.
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Use the Metric list to select the metric you want to report on.
The Metric list contains all metrics that are available from the Floodlight activities and/or Floodlight groups you’ve selected—including metrics from the Floodlight variables Search Ads 360 support has set up for you. -
Optionally do any of the following:
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Use a custom dimension to filter the data in the column.
For example, if you're using a custom dimension to distinguish new customers from returning customers, you can filter this column so that it only reports custom metrics for one type of customer. -
Apply a data-driven attribution model or an alternate attribution model imported from Campaign Manager 360 to the data in the column.
For example, if you're using a custom metric to report adjusted revenue for each transaction, a linear attribution model evenly distributes the adjusted revenue amount to each keyword that led to the transaction. So if a custom metric reports $100 in adjusted revenue and three paid search clicks occurred before the transaction, the keyword responsible for each click would be attributed $33.
See which types of attribution models can be used with custom metrics and dimensions.
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Click Save.
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Under Selected columns, drag and drop the new column to the desired location.
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Click Apply.
After you create a column to report custom Floodlight metrics, you can do any of the following:
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Use the columns in formula columns and automated rules.
Data about an individual Floodlight conversion—including data reported by custom Floodlight variables—is available for download in a Conversion report. Reporting tables in Search Ads 360 don't display data about individual conversions.