Once you've selected how you want to create your native ad, you can define your ad settings. This article explains the required and optional settings you need to configure.
Define your ad settings using:
Guided design editor
| Setting | Description and options |
|---|---|
| Name | Name your native ad. |
| Ad size | Choose sizes that match the sizes of the ad units you want to use for native. We recommend selecting Fluid because it provides more flexibility when styling your ad. |
| Add targeting | Select the inventory you want to target, including the ad units you want to use for native.
Note: These targeting settings need to be the same as the line item targeting settings. |
| Styling path | Start with templates and customize: Use a template to get started quickly and then modify the styles later. This option can serve both programmatic and traditional ads.
Use Google-designed native styles: Allow Google to design your native styles and determine the layout for optimal performance. You can still modify your native style later. This option can only serve programmatic ads. |
| Native format |
Choose the standard format that has the right collection of elements for your ad. |
| Template | Select the template you want to style.
(Only applies if you chose the "Start with templates and customize" styling path) |
"Fluid" is a native ad size that allows more flexibility when styling your ad.
Google Ad Manager automatically sizes the ad by filling the width of the enclosing column and adjusting the height as appropriate (just like a regular HTML div on your site). This size works in combination with the fluid slot type in Google Publisher Tags or the Google Mobile Ads SDK for Android and iOS.
To use the Fluid size for native ads:
- When you configure your native style, choose Fluid as the "Ad size".
- Target ad units that are also configured to use "Fluid" as the size. The sizes for the ad unit and native style must match.
HTML & CSS
| Setting | Description and options |
|---|---|
| Name | Name your native ad. |
| Ad size | Choose sizes that match the sizes of the ad units you want to use for native. We recommend selecting Fluid because it provides more flexibility when styling your ad. |
| Add targeting | Select the inventory you want to target, including the ad units you want to use for native.
Note: These targeting settings need to be the same as the line item targeting settings. |
| Native format | Select an existing custom format with the variables that will make up the content of your ad, or create a new custom format and choose your own variables. |
"Fluid" is a native ad size that allows more flexibility when styling your ad.
Google Ad Manager automatically sizes the ad by filling the width of the enclosing column and adjusting the height as appropriate (just like a regular HTML div on your site). This size works in combination with the fluid slot type in Google Publisher Tags or the Google Mobile Ads SDK for Android and iOS.
To use the Fluid size for native ads:
- When you configure your native style, choose Fluid as the "Ad size".
- Target ad units that are also configured to use "Fluid" as the size. The sizes for the ad unit and native style must match.
Android & iOS app code
| Setting | Description and options |
|---|---|
| Native format | You can optionally create a custom native format to serve traditional ads. However, creating and using custom formats prevents you from serving programmatic ads.
To create a custom format:
|
| App implementation guide | Request native ads from your app:
Your mobile developer:
Review the native ads creative guidelines when editing app code. |
Next step
For the Guided design editor and HTML & CSS, once you've defined these settings, click Continue in Google Ad Manager and begin to style your native ad.
For Android & iOS app code, since you won't be configuring style in Google Ad Manager, you can skip the section on styling your native ad and applying native styles to a specific line item and follow the instructions to add native creatives.
