There are several types of ads that may appear during or next to your videos when you've turned on video monetisation. We may show the ad formats in the table below before ('pre'), during ('mid') or after ('post') the video.
When you turn on ads for new long-form videos, we automatically show your viewers pre-roll, post-roll, skippable or non-skippable ads when appropriate. You can also turn on mid-roll ads for videos longer than eight minutes and decide whether to manually or automatically insert the ad breaks. Learn more about managing mid-roll ad breaks.
Video ad format | Description | Platform | Spec |
Skippable video ads | Skippable video ads allow viewers to skip ads after five seconds. | Computer, mobile devices, TV and game consoles | Plays in video player (option to skip after five seconds). |
Non-skippable video ads must be watched before a video can be viewed. | Computer, mobile devices, TV and game consoles |
Plays in video player. 15 or 20 seconds in length, depending on regional standards. On TVs only, may be 30 seconds. |
|
Bumper ads |
Short, non-skippable video ads of up to six seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on. | Computer, mobile devices, TV and game consoles | Plays in video player, up to six seconds long. |
Turn on ads for multiple videos
To turn on ads for multiple videos that you've already uploaded:
- Go to YouTube Studio.
- In the left menu, select Content .
- Select the grey box on the left of the video thumbnail for any video that you want to monetise.
- Click the Edit drop-down in the black bar above your video list Monetisation.
- Click On in the monetisation drop-down.
- To change ad settings for mid-roll ads in bulk: Click Edit Ad settings Tick the box next to 'Place ads during video (mid-roll)' and decide whether you want automatic mid-roll ads for videos without ad breaks or all videos.
- Click Update videos Tick the box next to 'I understand the implications of this action' Update videos.
YouTube Shorts ads
Ads on Shorts are immediately swipeable video or image ads that appear between Shorts in the Shorts Feed. Learn more about how ads work on Shorts in our YouTube Shorts monetisation policies.
Default mid-roll ad settings
Learn how to change your channel's default settings to feature mid-roll ad breaks in new uploads.
Ads outside the video player
Watch feed ads are ads that appear in the feed of recommended videos below the player on mobile and next to the player on computers. These types of ads cannot be controlled from within YouTube Studio.
Back-to-back ads
Also referred to as ad pods, two back-to-back video ads can occur when you turn on ads for your long-form video (at least five minutes in length). Ad pods help reduce interruptions for viewers of longer videos, resulting in a better viewer experience.