Impression share metrics
These columns display data about impression share from Google Ads and Microsoft Advertising.
- Display impr share column
- Display lost IS (budget) column
- Display lost IS (rank) column
- Impr (abs top) % column
- Impr (top) % column
- Impr column
- Impr share (abs top) % column
- Impr share (top) % column
- Lost abs top IS (budget) column
- Lost abs top IS (rank) column
- Lost top IS (budget) column
- Lost top IS (rank) column
- Search impr share column
- Search lost IS (budget) column
- Search lost IS (rank) column