Paid and organic columns
- Match type column (paid and organic report)
- Organic avg pos column (paid and organic report)
- Organic clicks column (paid and organic report)
- Organic CTR column (paid and organic report)
- Organic queries column (paid and organic report)
- Paid & organic clicks column (paid and organic report)
- Paid & organic CTR column (paid and organic report)
- Paid & organic queries column (paid and organic report)
- Paid avg CPC column (paid and organic report)
- Paid avg position column (paid and organic report)
- Paid clicks column (paid and organic report)
- Paid CTR column (paid and organic report)
- Paid impr column (paid and organic report)
- Result type column (paid and organic report)
- Search query column (paid and organic queries report)