Applies to Google Ads only
Displays the ad group ROI target for a Search Ads 360 cost-per-action (CPA) bid strategy.
The "Ad group target CPA" value influences the target CPA of the overall bid strategy.
This column will contain dashes (---) if no ad group target is in place. In other words, dashes will appear if the ad group is using a portfolio-level target.
Add this column to a report
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Navigate to an advertiser or lower scope.
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Click the Ad groups tab.
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Above the performance summary graph, click the Columns button.
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Next to Available columns, type the column name in the search box.
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Click + next to the column name in the Available columns list.