The "Targeting default conversion goal" column indicates if the bid strategy's conversion goal is aligned to the advertiser's default conversion goal.
Add this column to a report
- Navigate to a bid strategy.
Steps for navigating to a bid strategy
-
In the left navigation panel, click Bid strategies.
-
Click a bid strategy name from the reporting table.
Alternatively, you can do the following:
-
Click the more icon at the end of the navigation bar to display navigation options.
-
In the Agency list, click on the agency that contains the bid strategy. You can search for an agency by name or scroll through the list.
-
In the Advertiser list, click on the advertiser that contains the bid strategy.
-
In the Bid strategy list, click on the bid strategy.
-
Click Apply or press the Enter key.
-
Search Ads 360 displays the bid strategy page.
- Select a time range in the upper right corner.
- Click the Campaigns tab.
- Above the performance graph, click Columns.
- In the Search for columns box, enter the column name.
- Click + to add the column to the Selected columns list.
- Optional. In the Selected columns list, drag the column where you want it.
- Click Apply.