Change the status of a campaign remarketing target
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Navigate to a Microsoft Advertising engine account or campaign.
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Click the Targets ▼ tab, and then click Remarketing targets.
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Click the Campaign remarketing targets tab.
- In the remarketing target's row, next to the check box, hover on the status icon, and then click the arrow ▼ to display the following options:
- Active Use to reactivate the remarketing target.
- Paused Use to temporarily stop targeting remarketing list members.
- Removed. Removes the remarketing target from the campaign.
Alternately, you can click Remove above the reporting table to remove a remarketing target.
Campaign remarketing targets can only be removed one at a time.
You can't reactivate a remarketing target after you remove it. You can only reapply the remarketing list.
Change the status of an ad group remarketing target
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Navigate to a Microsoft Advertising engine account, campaign, or ad group.
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Click the Ad group remarketing targets tab.
- In the reporting table, select the check box next to one or more ad group remarketing targets.
- Click Edit ▼, and then click Pause, Resume, or Remove.
You can't reactivate a remarketing target after you remove it. You can only reapply the remarketing list.
Remove a negative remarketing targets
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Navigate to a Microsoft Advertising engine account, campaign, or ad group.
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Click the Targets ▼ tab, and then click Remarketing targets.
- Click the Excluded tab.
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To permanently remove remarketing targets that exclude members, under Campaign level or Ad Group level, click the check box next to remarketing target, and then click Remove.