Displays the desktop bid adjustment percentage recommended by a conversion goal or a Search Ads 360 bid strategy.
If a bid strategy is applied only at the campaign level, all ad groups and keywords inherit the recommended bid adjustment by default. Individual ad groups can override the setting; all keywords in such an ad group use the ad group's setting instead of the campaign's setting.
If a bid strategy is applied to a keyword or other biddable item, the bid strategy recommends the bid adjustments for the ad group and campaign, overriding any bid strategies that are applied at a higher level. Learn more.
A conversion goal can be applied only at the campaign level.
You can't use this column in a formula column.
Add this column to a report-
Navigate to an advertiser or lower scope.
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Click the Campaigns or Ad groups tab.
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Click the Columns button above the performance summary graph.
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Type the column name in the search box.
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Click + next to the column name to add the column to the Selected columns list.
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Click Apply.