Link a Search Ads 360 advertiser with Adobe Analytics

Create a Service Account (JWT) integration in Adobe Developer Console

1. Sign into Adobe Developer Console.
2. Follow the instructions on the Adobe site to Add API to project using Service Account (JWT).
   1. At the “Add an API” step, click Adobe Analytics.
   2. At the “Configure API” step, click Service Account (JWT).
   3. At the “Create a new service account (JWT) credential” step, click Option 1: Generate a key pair. This will download a config folder to your computer. In the folder is a file called private.key. You’ll need the information in this file later when you enter your Adobe Developer Console credentials in Search Ads 360.
3. After you’ve finished adding the API, in the Adobe Developer Console, click your project and ensure that the Adobe Analytics API appears under "Products & services."
   
    
   Make sure that the user who created the JWT integration and private key in the Adobe Developer Console has permission to access the report suites and eVars you want Search Ads 360 to import. If the user creating the credentials in the Adobe Developer Console does not have the appropriate permissions, the Search Ads 360 integration won’t have access to the Adobe report suites and eVars. Ideally, the user creating the Adobe credentials should have System Admin permissions. However, in some cases, Web Service API permissions might be sufficient. Learn more.
4. In the left navigation menu, under “Credentials,” click Service Account (JWT) to see the following credential details you’ll need to copy into Search Ads 360:
   • Client ID
   • Client Secret
   • Technical Account ID
   • Organization ID

Enable the Conversion API and the Adobe Analytics integration (JWT)

Special permissions required

In Search Ads 360, your Google account needs agency manager or advertiser manager permission.

How to enable the integration

1. In Search Ads 360, navigate to an advertiser.
   Steps for navigating to an advertiser

   1. Click the navigation bar to display navigation options.

   2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   3. In the "Advertiser" list, click on the advertiser.

   4. Click Apply or press the Enter key.

   Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

2. In the left navigation panel, click Advertiser settings.
   
   Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel. 

3. Turn on the Conversion API (this is required to enable Adobe Analytics support):

   1. Click the Integrations▼ tab and select Conversion API.

   2. Toggle Conversions API to On.

   3. Click Save.

4. Link Search Ads 360 with an Adobe Analytics property:

   1. Click the Integrations▼ tab and select Adobe Analytics integration.

   2. Next to Adobe Analytics Integration, click the settings icon ().

   3. Toggle Adobe Analytics integration to On.

   4. If you’re currently using OAuth 2.0 and want to switch to JWT, click New authorization method.
      Advertisers who are setting up Adobe Analytics integration for the first time must use JWT, so they won’t see the “New authorization method” or “Classic authorization method” options. In addition, advertisers currently using OAuth 1.4 must switch to JWT, so they won’t see the “New authorization method” or “Classic authorization method” options either.

   5. In Client ID, enter the Client ID from the Adobe Developer Console.

   6. In Client secret, enter the Client Secret from the Adobe Developer Console.

   7. In Company or organization name, enter the name of your company or organization.

   8. In Organization ID, enter the Organization ID from the Adobe Developer Console.

   9. In Technical Account ID, enter the Technical Account ID from the Adobe Developer Console.

   10. In Private key, enter the information from the private.key file you downloaded from the Adobe Developer Console. When you copy the info from private.key, do not include the first line (-----BEGIN PRIVATE KEY----) or the last line (-----END PRIVATE KEY-----). 

   11. Click Save.

   12. After you see the authorization confirmation, close the window, and then click Save.

Search Ads 360 starts connecting to your Adobe Developer Console integration. When the connection succeeds, the edit panel closes and a note appears in the notification center.

If the connection doesn't succeed, the edit panel displays an error message. Make sure you entered the correct client ID and secret.