- Navigate to a Microsoft Advertising campaign or ad group.
Steps for navigating to a campaign
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In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
- In the "Account" list, click on the engine account that contains the campaign.
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In the "Campaign" list, click on the campaign.
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Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
Steps for navigating to an ad group-
In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click the advertiser that contains the engine account.
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In the "Account" list, click the engine account that contains the campaign.
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In the "Campaign" list, click the campaign that contains the ad group.
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In the "Ad group" list, click the ad group.
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Click Apply or press the Enter key.
Search Ads 360 displays the ad group page.
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Click the Targets ▼ tab, and then select Location targets.
- Click the Campaign location targets tab or click the Ad group location targets tab.
- In the Bid adjustment % column, hover on a bid adjustment, and then click the pencil icon .
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Type a new bid adjustment from -90 to 900. Be sure to include a - (minus sign) to decrease the bid adjustment.
A value of 0 makes no adjustment to the default bid.
- Click Save.
Set multiple campaign location target bid adjustments (bulk edit)
- Navigate to a Microsoft Advertising campaign.
Steps for navigating to a campaign
-
In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
-
In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
-
In the "Advertiser" list, click on the advertiser that contains the engine account.
- In the "Account" list, click on the engine account that contains the campaign.
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In the "Campaign" list, click on the campaign.
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Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
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Click the Targets ▼ tab, and then select Location targets.
- Click the Campaign location targets tab.
- Do either of the following to select the items that you want to update:
- Select the check boxes of the location targets that you want to edit.
- Filter the list to include only the location targets that you want to edit.
- Click the Edit ▼ menu, and then select Change bid adjustment %.
- In the bulk edit panel, select the options to edit location targets in bulk.
- Optional. Under Applies to, apply the change to all of the location targets in the selected scope.
- Under Bid adjustment %, click the arrow and then select one of the following options:
- Decrease to. Specify a new bid adjustment percentage by which to decrease the default bid to target the selected locations.
- Increase to. Specify a new bid adjustment percentage by which to increase the default bid to target the selected locations.
- Use keyword bid. Use the default bid to target the selected locations.
- Set to formula column. Set the bid based on a formula column calculation.
- Optional. Schedule the change.
- Click Save.