Exclude age targets in a Google Ads campaign
- Navigate to a Google Ads campaign.
Steps for navigating to a campaign
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In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
- In the "Account" list, click on the engine account that contains the campaign.
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In the "Campaign" list, click on the campaign.
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Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
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- Click the Targets ▼ tab, and then click age targets.
- Click the Negative campaign age targets tab.
- Click + New age target.
- Under New age targets, on the left, hover on an age group. and then click Exclude.
- Unknown age
- From 18 to 24
- From 25 to 34
- From 35 to 44
- From 45 to 54
- From 55 to 64
- 65 and over
- Repeat the preceding step for each age group that you want to exclude.
To remove a target from the selected targets list in the right panel, click the remove icon .
- Click Save.