The type of item an automated rule evaluates or edits.
For example, if Campaign appears in this column, the row describes a rule that evaluates campaign settings or campaign-level reporting data. The rule can either send a notification or change campaign settings, depending on the action you define when you create the rule.
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Navigate to an advertiser or lower scope.
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In the left navigation panel, click Rules.
Search Ads 360 lists up to 2000 existing rules. The column appears in the reporting table.