Desktop bid adjustment % column

Displays the bid adjustment to target ads on desktop devices. The bid adjustment is a percentage of a keyword's bid.

In Google Ads campaigns and ad groups, the desktop bid adjustment can range from -90% to +900% or be set to -100%.

In Microsoft Advertising campaigns and ad groups, the desktop bid adjustment can range from -100% to +900%.

In Yahoo! Gemini campaigns and ad groups, the desktop bid adjustment can range from 0% to +100%.

You can set the desktop bid to 0% indicate that the device bid adjustment should be the same as the keyword bid.

If you set the desktop bid adjustment at the campaign level, all ad groups in the campaign inherit the setting unless you override it by specifying a different setting in individual ad groups.

A desktop bid adjustment is set using any of the following methods:

• Set manually in campaign or ad group settings.
• A Search Ads 360 bid strategy applied to a campaign can automatically set device bid adjustments.
• A conversion goal applied to a Google Ads or Microsoft Advertising campaign can automatically set device bid adjustments.

You can't use this column in a formula column.

Add this column to a report

1. Navigate to an advertiser or lower scope.

2. Click the Campaigns or Ad groups tab.

3. Click the Columns button above the performance summary graph.

4. Type the column name in the search box.

5. Click + next to the column name to add the column to the Selected columns list.

6. Click Apply.

You can click the pencil icon   in a campaign or ad group row to edit the bid adjustment. However, if a Search Ads 360 bid strategy or conversion goal is setting the bid adjustment, we don't recommend overriding the adjustment.