Remove a data-driven attribution model

If you remove an attribution model from Search Ads 360, it will no longer be available for Search Ads 360 reports or bid strategies. Before you can remove a model, you'll need to remove it from all Floodlight columns and bid strategies. If you're not sure which Floodlight columns and bid strategies are using the model, you can try to remove it. Search Ads 360 will then list any features that are using the model.

Follow these steps:

1. In Search Ads 360, navigate to an advertiser.

   Steps for navigating to an advertiser

   1. Click the navigation bar to display navigation options.

   2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   3. In the "Advertiser" list, click on the advertiser.

   4. Click Apply or press the Enter key.

   Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

2. In the left navigation panel, click Attribution.

3. On the Attribution page, select the checkbox next to the model you want to remove.

4. Above the table, click the Edit button and then select Remove model.

5. If Search Ads 360 lists any features that are using the model, remove the model from the listed features. Then repeat these steps.