Displays the mobile bid adjustment that a Search Ads 360 bid strategy recommends for an ad group or campaign.
Applicable only for ad groups or campaigns that are managed by a bid strategy, and only if the bid strategy is set up to recommend mobile bid adjustments.
The column displays "---" if you're viewing:
- A campaign or ad group that isn't managed by a bid strategy.
- The bid strategy is set up to recommend mobile bid adjustments, but there isn't enough performance data yet for the bid strategy to make a recommendation.
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Navigate to an advertiser or lower scope.
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Click the Campaigns or Ad groups tab.
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Above the performance summary graph, click the Columns button.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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Type the column name in the search box.
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Click + next to the column name to add the column to the Selected columns list.
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Click Apply.
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