Displays the name of a Google Ads remarketing list for search ads (RLSA) that was created in Google Ads.
You can use the remarketing list as a remarketing target when applied to an ad group, or as a negative remarketing target when applied to a campaign or ad group.
You can view this column on the Remarketing targets tab for an engine account, campaign, or an ad group, and in a bid strategy report.
- Navigate to a Google Ads engine account, campaign, or ad group.
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Do one of the following:
- To view remarketing targets, click the Targets ▼ tab, and then click Remarketing targets.
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To view excluded remarketing targets, click the Targets ▼ tab, click Remarketing targets, and then click Excluded.
The column appears in the reporting table by default.
- In the left navigation panel, click Bid strategies.
- In the table, click a bid strategy that is applied to a Google Ads account.
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Click the Targets ▼ tab and then click Remarketing targets.
The column appears in the reporting table by default.