You can pause, resume, or remove a remarketing target from a Search Ads 360 bid strategy.
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Navigate to an advertiser.
Steps for navigating to an advertiser-
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser.
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Click Apply or press the Enter key.
Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.
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- In the left navigation panel, click Bid strategies.
- To view the Google Ads remarketing targets included in a bid strategy with a conversions, revenue, or advanced targeting goal, in the Bid strategy column, click the name of the strategy.
- Above the performance summary graph, click the Targets ▼ tab and select Remarketing targets..
- In the remarketing target's row, next to the check box, hover on the status icon, and then click the arrow ▼ to display the following options:
- Active. Use to reactivate the remarketing target and allow the bid strategy to set or recommend the bid adjustment percentage.
- Paused. Use to temporarily stop the bid strategy from setting or recommending the bid adjustment percentage and stop targeting remarketing list members.
- Removed. Removes the remarketing target from the campaigns, ad groups, and bid strategy. You can't reactivate a remarketing target after you remove it. You can only reapply the remarketing list.