Displays the selected goal for the ad copy test.
Ad copy test goals
- CTR (Click through rate) - A percentage that shows how often people who see your ad click it.
- Revenue per visit- Displays the average revenue amount of each transaction that results from each visit.
- Action rate (converted visits) - Displays the percentage of visits that result in an action, such as a sign-up for a newsletter.
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Transaction rate (converted visits) - Displays the percentage of visits that result in a transaction such as a purchase.
The Transaction rate is different from transactions per visit (Trans/visit). - Specific Floodlight activity column with a revenue, action, or transaction metric.
The goal for an ad copy test is shown on the ad copy test results page.
Add this column in a report
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In the left navigation panel, click Ad copy tests.
- Click a test to display the results.
- Click the Columns button above the reporting table.
- In the Search box, type the column name.
- Click + next to the column name and then click Apply.