Displays the phone number that rings when a customer calls a number provided by a call extension or call-only ad.
Only applicable if you've created at least one call extension or call-only ads.
If you're using a Google forwarding number, which is needed to record conversions for a call extension and call-only ad, the Google forwarding number does not appear in this column. Instead, this column displays the phone number that the Google number forwards to.
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Navigate to a Google Ads engine account, campaign, or ad group.
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To report on call extensions, click ▼ on the Extensions tab and select Call Extensions.
To report on call-only ads, click the Ads tab.
- If the column isn't already in the reporting table:
- Click the Columns button above the performance summary graph.
- Next to Available columns, type the column name in the search box and press the Enter key.
- Click + next to the column name in the Available columns list.
- Click Apply.