Displays the difference in the Google Analytics e-commerce conversion rate between the control page and an experiment page in a landing page test.
This number is applicable only to experiment pages in a landing page test. (Control pages always show 0 for this metric). A positive number means the experiment page generated a higher conversion rate than the control page. A negative number means the experiment page generated a lower conversion rate.
Only available after you link your Search Ads 360 and Google Analytics accounts. Learn more about reporting on Google Analytics data from Search Ads 360.
-
Navigate to an advertiser or lower scope.
-
In the left navigation panel, click Landing page tests.
-
If the column doesn't already appear, do the following:
-
Above the performance summary graph, click the Columns button.
-
In the Search for columns box, type the column name.
-
Click + next to the column name in the Available columns list.
-
Click Apply.
-