Displays the difference in actions/visit between the control page and an experiment page.
This number is applicable only to experiment pages in a landing page test. (Control pages always show 0 for this metric). A positive number means the experiment page generated a higher number of actions per visit than the control page. A negative number means the experiment page generated a lower number of actions per visit.
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Navigate to an advertiser or lower scope.
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In the left navigation panel, click Landing page tests.
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If the column doesn't already appear, do the following:
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Above the performance summary graph, click the Columns button.
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In the Search for columns box, type the column name.
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Click + next to the column name in the Available columns list.
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Click Apply.
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