Displays the total number of times, that a visitor clicked a search or social ad, started a Google Analytics session on your site, and left without interacting with any other pages.
Only available after you link your Search Ads 360 advertiser with a Google Analytics web property. Learn more about reporting on Google Analytics data from Search Ads 360.
For example on the Keywords tab, this column shows the number of bounces attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the total number of bounces attributed to all keywords in the report.
You can use this column in a formula column by specifying the GA_bounces variable. Most often, this column is used to calculate other values such as Bounce Rate which equals GA_bounces/Sessions.
Looking for more information about Google Analytics metrics?
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Navigate to an advertiser or lower scope, or navigate to a bid strategy.
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Click the Engine accounts, Campaigns, Ad groups, Ads, or Keywords tab.
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Above the performance summary graph, click the Columns button.
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Next to Available columns, type the column name in the search box.
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Click + next to the column name in the Available columns list.
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Click Apply.