The type of search result that Google users clicked.
Possible values are:
- Organic only: Users who entered this query only clicked unpaid search results.
- Paid only: Users who entered this query only clicked ads.
- Paid and Organic: Some users who entered this query clicked unpaid search results while others clicked ads (and some may have clicked both).
Add this column to a report
- Navigate to a Google Ads engine account, campaign or ad group.
- Click the Keywords tab and select Paid and organic queries.
- If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the Search for columns box, type the column name
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Click + next to the column name in the Available columns list.
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Click Apply.
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