The rate at which people who see unpaid search results for your site end up clicking an unpaid result and landing on your site.
Calculated as:
Organic impr / Organic clicks
You can use this column in a formula column by specifying the Organic_CTR
variable.
Add this column to a report
- Navigate to a Google Ads engine account, campaign or ad group.
- Click the Keywords tab and select Paid and organic queries.
- If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the Search for columns box, type the column name
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Click + next to the column name in the Available columns list.
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Click Apply.
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