Displays the average cost per 1000 impressions (CPM) of ads during the report's time range.
When this column appears in a keywords reporting table, the column displays the average cost of impressions that are attributed to each keyword.
You can use this column in a formula column by specifying the CPM
variable.
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Navigate to an advertiser, engine account, bid strategy, or label.
- If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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Type the column name in the search box.
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Click + next to the column name to select the column.
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Click Apply.