Displays the number of view-through conversions as recorded by Google Ads Conversion Tracking. A view-through Conversion occurs when a customer sees an image or rich media ad, then later completes a conversion on your site.
You can use this column in a formula column by specifying the AW_View_through_conv
variable.
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Navigate to any reporting table, such as a keywords reporting table.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the "Search for columns" box, type the column name.
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Click + next to the column name in the "Available columns" list.
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Click Apply.