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Actions/visit column

Displays the number of actions for visit within the report's time range. An action is a non-purchase conversion—such as catalog subscriptions—that results from clicking an ad and visiting the advertiser's site.

Calculated as Actions / Visits.

Add this column to a report

Navigate to any reporting table, such as a keywords reporting table.
Select a time range.
If the column isn't already in the reporting table:
1. Click the Columns button above the performance summary graph.
2. In the "Search for columns" box, type the column name.
3. Click + next to the column name in the "Available columns" list.
Click Apply.

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