To help you get started with executive reports, take a look at the examples below.
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Make sure your report's data sources include all of the agencies, advertisers, and accounts that you want in the report.
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Note that business data is supported in executive reports.
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Last month's performance
To summarize last month's performance, create a table with the following settings:
- Time Range - Select Last month
- Metric - Specify the following:
- Impr (impressions)
- Clicks
- Cost
- Segment - Select Campaign. Then click +Add campaign and add all of your campaigns.
Annual cost per engine
To compare annual spending between engine accounts, create a pie chart with the following settings:
- Time Range - Select Last year
- Metric - Select Cost
- Segment - Select Engine
Year to date volume
To view monthly totals for clicks and impressions across all of your engine accounts, create a bar chart with the following settings:
- Time Range - Select This year
- Metric - Specify the following:
- Clicks
- Impr (impressions)
- Segment - Select Month.
To show how each engine contributed to the monthly totals, click +Add segment and select Engine.
Year to date revenue vs cost
To compare revenue with costs for the current year, create a bar chart with the following settings:
- Time Range - Select This year
- Metric - Specify the following:
- Revenue
- Cost
- Segment - Select Month.
Weekly conversions from a Floodlight column
To show how Floodlight groups or activities are trending over the past seven days:
- Create a Floodlight column for a Floodlight activity or group.
- To show how conversions are trending over the past seven days across your campaigns, create a line chart with the following settings:
- Time Range - Select Last 7 days
- Metric - Do the following:
- Click (the down arrow) to display the metric selector box.
- In left column of the metric selector box, click Floodlight columns.
- Select a Floodlight column.
- Segment - Do the following:
- Select Day.
- Click +Add segment and select Campaign
- For each of your campaigns, click +Add campaign and select a campaign.
Year to date engagement
To show how many people have clicked on your ads so far this year and how much you've paid for the engagement, create a bar chart with the following settings:
- Time Range - Select This year
- Metric - Specify the following:
- CTR
- CPC
- Segment - Select Month
Monthly cost per campaign
To compare the monthly cost per campaign, create a pie chart with the following settings:
- Time Range - Select Last month
- Metric - Specify Cost
- Segment - Specify Campaign. Then click +Add campaign and add each campaign.