(Microsoft Advertising only) Defines a monthly budget for a campaign. See Budgets.
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Click the Campaigns tab.
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Above the performance summary graph, click the Columns button.
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Next to Available columns, type the column name in the search box and press the Enter key.
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Click + next to the column name in the Available columns list.
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Click Apply.
If you scope to an advertiser and view this column:
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The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.
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You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.