Parallel tracking is mandatory for Search, Shopping, and Display campaigns. For Video campaigns, parallel tracking is optional, but will become mandatory starting June 15, 2020. Parallel tracking isn’t available for Hotel campaigns.
Parallel tracking sends customers directly from your ad to your final URL while click measurement happens in the background. This helps load your landing page more quickly, which can reduce lost visits.
This article explains how to turn on parallel tracking for Google Ads Video campaigns.
Before you begin
- Check with your click measurement provider to make sure their system is compatible with parallel tracking. Compatibility may vary based on the particular features you have enabled. If there is an incompatibility, your click measurement may not work as intended, or the landing page content or layout may be different from what you intended.
- Your click measurement provider might require you to edit your tracking templates, or they may do it for you. Learn more About tracking templates.
Turn on parallel tracking for Video campaigns
- Sign in to your new Search Ads 360.
- Navigate to a Google Ads client account.
- From the page menu on the left, click Settings, and then click Account Settings in the expanded menu.
- Click Tracking.
- Toggle the switch for Parallel tracking to "On".
To test your tracking setup for broken URLs, click the Test button found next to the tracking template. If a URL is broken, you will see a red x in the status column. Learn more about what your test results mean by reading Test your landing page.
While every effort to catch all parallel tracking errors is made, not all errors will be caught.