Create and apply negative keyword lists to Google Ads campaigns

 This article applies only to Google Ads accounts in the new Search Ads 360.

Negative keyword lists can help you manage negative keywords across Google Ads campaigns more efficiently.

This article shows you how to create and apply negative keyword lists to Google Ads campaigns. If you’d like more information, you may want to begin by learning more About negative keyword lists.

Instructions

Create a negative keyword list

1. Sign in to your new Search Ads 360.
2. Navigate to a Google Ads client account.
3. From the page menu on the left, click Keywords.
4. In the expanded menu, click Negative search keywords.
5. Click the plus button .
6. Click Select a campaign, then select the campaign you want to add the negative keyword list to.
7. Enter or paste one negative keyword per line in the text field.
8. Select the checkbox next to "Save to new or existing list".
   • Enter a name for your new negative keyword list, or select an existing list.
9. Click Save.

Apply negative keyword lists to campaigns

After creating your negative keyword lists, you can apply them to one or more campaigns.

Apply negative keyword lists to multiple campaigns from the negative keyword library

1. Sign in to your new Search Ads 360.
2. Navigate to a Google Ads client account.
3. From the page menu, under “Tools and settings”, click Keywords, and then click Negative search keywords.
4. Select the checkbox next to the negative keyword lists you want to apply to campaigns.
5. Click Apply to campaigns.
6. Select the checkboxes next to the campaigns you'd like to apply the negative keyword lists to.
7. Click Apply.

Related links

• About negative keyword lists
• Edit or permanently remove negative keyword lists
• Remove negative keyword lists from campaigns