Understanding and managing multi-feed templates in the new Search Ads 360

This article explains the differences between the previous and the new Search Ads 360 experience regarding multi-feed templates, how these templates were migrated, potential errors you may encounter, and how to reconstruct your template setup using the Template Copy feature.

The new Search Ads 360: multi-feed templates

In the previous Search Ads 360 experience, advertisers could create inventory management templates (now known simply as templates) that incorporated multiple feeds. However, new Search Ads 360 has discontinued support for multi-feed templates. While existing multi-feed templates were migrated to the new Search Ads 360, the creation of new multi-feed templates is no longer possible.

Migration of multi-feed templates

During the transition from the previous experience to the new Search Ads 360, existing multi-feed templates were migrated as-is, rather than being blocked due to incompatibility. This approach ensured that your existing setups remained intact. However, it's important to note that while these migrated multi-feed templates continue to function, they can’t be edited in their current state.

Potential errors with migrated multi-feed templates

Advertisers may encounter errors when attempting to edit migrated multi-feed templates in the new Search Ads 360. The most common error message indicates that the template can’t be edited, as the new version doesn’t support modifications to multi-feed templates.

Reconstructing templates previously in a multi-feed setup

To convert your migrated multi-feed templates into editable single-feed templates, follow these steps:

1. Sign in to your new Search Ads 360.
2. Navigate to a sub-manager account.
3. From the page menu, under “Tools & settings” click Shared library.
4. Click on the Templates dropdown, and then click Templates.
5. In the “Templates” tab, locate your migrated multi-feed template.
6. For each feed in the multi-feed template, create a new single-feed template:
   1. Select the checkbox next to the multi-feed template.
   2. Click Copy template.
   3. Select Copy the selected template and all lower-level templates. This ensures you duplicate the entire template structure for each feed.
   4. Click Continue.
   5. In the "Destination details" section:
      1. Choose whether the template will apply to client accounts or plan templates (match the original setup).
   6. Click Continue editing.
   7. Edit the template name. Consider having the name reflect the specific feed. For example, "Product Feed A Template".
   8. Review and adjust any settings if necessary. You can't edit lower-level templates at this stage.
   9. Click Continue editing.
   10. Review the summary and click Create copy.
7. Repeat step 4 for each feed in the original multi-feed template.
8. After creating separate templates for all feeds:
   1. Verify each new single-feed template is functioning correctly.
   2. Make any necessary edits to the new templates and their lower-level templates.
   3. Update any campaign or account settings to use the new single-feed templates instead of the original multi-feed template.
9. Address the original multi-feed template:
   1. Option 1: Convert it to a single-feed template by removing all but one feed and updating its name.
   2. Option 2: Delete it if you've already created new templates for all feeds. Ensure all campaigns or accounts are updated to use the appropriate new templates.

Keep in mind:

• This process creates separate, independent templates for each feed, requiring individual editing and management.
• For templates using custom formula columns:
  • Ensure all referenced columns exist in the newly selected feed.
  • Verify that these columns are available in the target sub-manager account.
• Review and update any feed-specific settings or formulas in each new template.