Using generative AI, you can create headlines and descriptions for your responsive search ad templates. Optionally, you can also use prompts to influence the generated headlines and descriptions to better align them with your marketing goals. After the headlines are generated, you can review and modify the generated formulas, and also preview the ads that would be generated by the headline and description formulas.
Benefits
Using generative AI to create headlines and descriptions can help you:
- Save time and resources in creating your own ad copy
- Create effective responsive search ad templates that meet your objectives
- Experiment with different headline and description formulas to find which can produce the best ad quality
You’re in control of which generated headlines and descriptions you’ll use in your responsive search ad template, and you can make changes at any time to fit your marketing goals.
Instructions
You can find generative AI tools for creating headlines and descriptions when editing your Responsive search ad templates:
- Sign in to your new Search Ads 360.
- From the left navigation panel, under “Tools and settings”, click Shared Library, and then click Templates.
- Click Templates.
- On the “Templates” page, click the blue plus icon
.
- Click + Responsive search ad template.
- Select the option to apply to Ad group templates.
- Set up your template until you reach the “Ad settings” page.
- Expand Generate headlines and descriptions.
- Optionally, use the prompt field to describe the template you want to create, then click Generate to let AI generate headline and description formulas.