Note: Remarketing-optimized bid adjustments only apply to bid strategies using intra-day bidding for enhanced targeting and control. While Google Ads auction-time bidding campaigns still use audience lists in bid optimization, similar to all bid strategies using audience lists.
- Sign in to your new Search Ads 360.
- Navigate to a manager or sub-manager account.
- Click Tools and settings
in the navigation bar.
- Under “Shared Library”, click Bid strategies.
- Click the plus button
and choose the type of bid strategy.
- Type a name for the strategy.
- Select an owner for the strategy.
- Select a currency for the bid strategy.
- Note: You will be able to apply the bid strategy only to campaigns that use the same currency as the bid strategy.
- Select “Intraday Advanced Options”, and under “Bid adjustments” select Remarketing.
- Click Save.
- Apply the bid strategy to campaigns.