You can find your conversion delay reporting data in your campaigns table or in your bid strategy report. It is factored into columns that report conversions like “Conversions” and “Conv. Value” columns.
Conversion delay reporting is a feature that uses some of your key metrics, like cost-per-acquisition (CPA) or return on ad spend (ROAS), to determine your conversion delay information. You can use this set of information to optimize your campaigns accordingly.
Learn more About conversion lag reporting.
How it works
Conversion delay refers to the time it takes for customers to perform a specific conversion action (install, purchase, add-to-cart, and others) after clicking an ad. Conversion delay is measured in days. Because Search Ads 360 reports conversions by click date, you may not always view the most updated conversion numbers. They can sometimes cause CPA to seem inflated and ROAS to look deflated.
Conversion delay reporting can help you better understand the behavior of your campaigns through hover cards, forecasted conversion information, and your click-date aligned columns.