To take full advantage of the new Search Ads 360 to report on social advertising, create social media accounts in the same sub-manager accounts you use for search advertising.
The following table compares features in the new Search Ads 360, depending on where you create social media accounts:
| Feature | Social media and search accounts in the same Search Ads 360 sub-manager account |
Social media and search accounts in separate Search Ads 360 sub-manager accounts |
|---|---|---|
| Cross-channel deduplication | Conversions are deduplicated across social media and other channels | Conversions are deduplicated if both sub-manager accounts share the same Floodlight configuration |
| Cross-environment conversions | Social media clicks and conversions in cross-environment conversions, along with paid search clicks and conversions | If both sub-manager accounts share the same Floodlight configuration, social media clicks and conversions in cross-environment conversions, along with paid search clicks and conversions. Otherwise, cross-environment activity is limited to each sub-manager account |
| Data-driven attribution (DDA) | DDA models in the new Search Ads 360 can include social media and search data | DDA models in the new Search Ads 360 only include a single channel (DDA models are created at the sub-manager account level) |
| Remarketing | You can set up search-to-social, social-to-search, social-to-display, and display-to-social remarketing |
No search-to-social or social-to-search remarketing Social-to-display (and vice versa) is possible |
| Reporting (in the new Search Ads 360) | Sub-manager account reports include both search and social media data | Sub-manager account level reporting views only include a single channel |
| Reporting (in Campaign Manager 360) | Sub-manager account reports include both search and social media data | Sub-manager account level reporting views only include search or social media data (plus display data) |
| Currency | Sub-manager account reports show social media and search cost and revenue in the same currency | Each sub-manager account can specify its own currency |