This program will support Black-owned businesses operating storefronts, food trucks, commercial office spaces, or customer-accessible home offices.
Urban League is administering this program. Google is providing the products and free installation for the hardware, as well as providing access to free, online training that helps small businesses learn new digital tools to grow their business through Grow with Google.
Who's eligible
Eligible businesses must meet the following requirements, which will be reviewed and approved by Urban League:
- At least 51% owned by a Black/African American individual
- Operating as a storefront, food truck, commercial office space, or customer-accessible home office
- Have been operating for at least one year
- 2020 Adjusted Gross Income of less than $250,000
- Broadband internet connection with at least 2 Mbps upload speed
- Accept program terms and commit to completing 2 satisfaction surveys about the kit
Program benefits
This initiative is designed to create economic opportunity for our communities by supporting safer, more efficient businesses through helpful Nest products and Grow with Google training.
Google Nest Storefront Kit products & services
Eligible Black-owned businesses will receive Google Nest Storefront Kits (GNSKs) which includes a combination of: 3 Nest Cam Indoor cameras, 1 Nest Hub (2nd generation), 1 Nest Thermostat, and a free one-year subscription of the Nest Aware service.
Product descriptions
- Nest Cam Indoor – A smart WiFi security video camera for monitoring your business. It has an HD image sensor for high quality video, night vision, and a basic speaker and microphone. Notifications are sent to your phone when the camera senses motion or hears a loud sound.
- Google Nest Hub (2nd gen) – A 7″ smart display you can control using a tap or your voice. You can play music or videos, control your compatible smart devices, or see your calendar. Learn more
- Google Nest Thermostat (2020) - A simply affordable, truly smart thermostat with features that help save energy, offer remote control via the Google Home app, and keep an eye on your heating and cooling system to catch issues early. Learn more
- Google Nest Aware – A subscription service that provides you:
- 30 days event video history
- Intelligent alerts when your Google Nest devices (cameras, speakers and displays) detect specific sounds or a person
- Ability to choose important areas and get alerts when something happens there
- Create and send clips from your video history to friends or family
- Learn more about Nest Aware
Additional information
This program is limited to one kit per business, and this limit applies even for businesses in multiple locations.
If you'd like to know more, visit nul.org/gsk for additional details.