Columns in your statistics table are designed to show metrics, performance data, and status updates about your campaigns, ad groups, ads, and keywords.
In this article, you’ll learn how to customize your statistics table so you can review the data that matters most to your business.
Instructions
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
- In your Google Ads account, click the Campaigns icon .
- Click the Campaigns drop-down menu. Click Campaigns, Ad groups, or Ads.
- Alternatively, you can click the Audiences, keywords, and content drop-down menu. Next, click Search keywords.
- Click the Columns icon above the statistics table.
- Select Modify columns from the drop-down.
- Choose which columns you'd like in your table. You can check or uncheck any of the columns in a single category.
- (Optional) To save the column set for future use, click the "Save your column set (optional)” field and enter a name for your column set. Your saved columns will now appear in the "Modify columns" drop-down.
- Click Apply. If you've added columns, you'll see them appear in your statistics table.
Tip
After you've added the columns that interest you, you can click any column name to sort by that topic. For instance, click the "Ad group" column to sort alphabetically by ad groups, or click the "Impressions" column to sort your ad groups from most impressions to least.