Product Linking: Link Google Play and Google Ads accounts

This article explains how to link Google Play Developer accounts from your Google Ads account. You’ll also learn how to manage link requests and linked accounts in your Google Ads account.

Benefits of linking Google Play and Google Ads

When you link your Google Ads account to your Google Play Developer account, you can show ads to your app users without setting up a remarketing tag. This automatically generates remarketing lists for the apps published by the linked Play Developer account. Learn more about how to Link your developer account to Google services.

For apps that use in-app billing, you can also use conversion tracking to automatically track when someone who’s clicked one of your ads makes a purchase in your Android app, without adding conversion tracking code to your app. This helps you to utilize advanced targeting techniques based on who already has the app and who still needs to download it, which can make your ads even more effective.

Keep in mind: The Google Ads account owner can’t make changes in the Google Play developer account itself (or vice versa).

Note: The Data and Account access link type will be deprecated soon with the launch of the new Play Console. Existing data and access links will continue to function normally in the classic Play Console while available, and then will function the same as data only links.

Before you begin

  • Check that you have administrative access to your Google Ads account to request and manage links to a Google Play developer account.
  • You can request to link with as many Google Play developer accounts as you’d like.

Instructions

Below you can learn how to perform the following actions:

  • Send link requests to Google Play Developer accounts
  • Approve link requests from Google Play Developer accounts
  • Resend or cancel link requests
  • Unlink Google Ads and Google Play Developer accounts
  • Track link statuses

Send a link request

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click Data Manager.
  3. Under "Featured products", find "Google Play".
  4. If you haven’t linked any accounts yet, click Link. If you already have linked accounts, click the plus button to create a new link request.
  5. Enter the email address of the owner of the Google Play Developer account you’d like to link.
  6. Click Send.

Approve link requests from Google Play Developer accounts

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click Data Manager.
  3. Under "Connected products", find "Google Play", then click Manage & link.
  4. Locate the account you want to approve the link request for.
  5. Click Approve or Decline. If you decline a request then change your mind, either you or the owner of the Google Play Developer account will have to send a new link request.

Cancel link requests

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click Data Manager.
  3. Under "Connected products", find "Google Play", then click Manage & link.
  4. Locate the account that you want to cancel the link invite for.
  5. Click Cancel.

“Data and Account access” link type

The Data and Account access link type will be deprecated soon with the launch of the new Play Console. Existing data and access links will continue to function normally in the classic Play Console while available, and then will function the same as data only links.

Unlink Google Ads account from Google Play Developer accounts

  1. In your Google Ads account, click the Tools icon Tools Icon.
  2. Click Data Manager.
  3. Under "Google Play," click Manage & link.
  4. Locate the account you want to unlink, and click Unlink.

Track link statuses

Below are the statuses you might see in the “Status” column of the “Linked accounts” page for Google Play.

  • Needs your approval: The account owner from this Google Play Developer account sent a request to link to your Google Ads account. You can approve or decline the request.
  • Awaiting Google Play approval: Your request was delivered to the Google Play Developer account. This status will update when the account owner either accepts or declines your link request.
  • Linked: Your Google Ads account is linked to this Google Play Developer account, and the remarketing lists for the apps in the account are activated.
  • Not linked: The Google Ads and Google Play developer accounts are not linked because the link request was declined by the Google Play developer account owner, or because the accounts were unlinked by the Google Ads user or Google Play developer account owner. To re-link the accounts, send a new link request to the Play account owner.

Related links

Google Play Related links

About Product Linking

Google Products

Google Partners

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Post to the help community Get answers from community members
Contact us Tell us more and we’ll help you get there
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Main menu
12505594665017754901
true
Search Help Center
true
true
true
true
true
73067
false
false
false