Vehicle feed service providers help create and manage Merchant Center accounts and vehicle feeds for dealers and auto advertisers. This article includes details for providers on the eligibility requirements for participating in the Vehicle Feed Service Provider program.
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Benefits
This program offers many benefits to providers, such as:
- Automated allowlisting: Automatically enroll dealers and auto advertisers’ eligible Merchant Center sub-accounts into the Vehicle Ads program
- Simplified data approval: Ensure seamless data quality approval for all uploaded vehicle ads feeds
- Dedicated support: Tailored support to address multi-account, provider questions related to feeds, quotas, and API integrations
How it works
Vehicle feed service providers offer streamlined onboarding for dealers and auto advertisers by automating sub-account approval and data quality checks. As a provider, you’ll deliver refreshed feed data daily to match the dealer or auto advertiser’s landing pages.
Participate in the Vehicle Feed Service Provider program
Follow the steps below to participate in the Vehicle Feed Service Provider program:
- Create a Merchant Center Advanced account.
- Contact the Google team to express your interest in becoming a Vehicle feed service provider.
- Follow the Vehicle ads implementation guide to begin onboarding dealers and auto advertisers to Vehicle ads.
- A minimum of 5 Merchant Center sub-accounts are required to go through the standard Vehicle Ads data quality review process before “Provider” status is granted. If all 5 accounts pass data quality review the first time, this can result in the agency being approved and registered for the “Provider” automation.
- The typical scenario involves the agency onboarding more than 10 accounts and gradually improving their Vehicle ads knowledge and processes to achieve the required data quality and “Provider” status. Re-review and ongoing verification may occur at Google’s discretion.
