Vehicle feed service providers create and manage Merchant Center accounts and vehicle feeds to help onboard dealers and auto advertisers into Vehicle Ads. Google’s Vehicle Feed Service Provider program allows you to participate in vehicle ads without the need to create, submit, and manage vehicle ads primary feeds yourself.
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Benefits
Partnering with a vehicle feed service provider offers benefits to dealers and auto advertisers, such as:
- Streamlined feed management: Feed creation, curation, and ongoing management of your vehicle feed
- Automated quality assurance: Data quality approval following feed creation
How it works
Vehicle feed service providers are experienced in Vehicle Ads, Merchant Center, and Google Ads. With a vehicle feed service provider, you can reduce your activation time by streamlining your onboarding into the Vehicle Ads program.
Participate in Vehicle ads with a Vehicle feed service provider
To start using a Vehicle feed service provider, contact one of the existing providers to activate your dealership for Vehicle ads.
The following table lists the eligible existing Vehicle feed services providers:
