How to create a new billing setup with Sequential Liability

You might need to create a new Sequential Liability billing setup when creating a new account within your manager account (MCC). You can do this without assistance from Google as long as the Advertiser payments profile is already linked to your MCC. This article will help you complete the steps necessary to create a new billing setup on your own or to get help creating it.

Why do I need to select an Advertiser payments profile?

Your agency has a special contract setting called Sequential Liability, which requires 2 payments profiles on an account (and thus on the account’s invoices):

• Primary payments profile is the agency’s
• Secondary payments profile is the advertiser’s (who is sequentially liable for invoice payment if the agency does not pay)

Instructions

Steps to complete a new billing setup with Sequential Liability

1. Sign in to your Google Ads manager account.
2. Go to Accounts > Performance and click the "+" button on the left.
3. Select Create new account.
4. Complete all account details fields, and when you get to the Billing configuration page:
   1. In the "Country and currency" section, select the country and currency for the account.
   2. Select the Agency payments profile (who the account will be billed to) from the menu.
   3. Choose the Advertiser payments profile (who is liable for payment if the agency does not pay the invoice) from the menu ​​​​​​.​
      • Only advertiser profiles already linked to your manager account will appear.
      • If the advertiser profile needed for the account is not yet linked to your manager account, or you’re not sure of the payments profile ID, select Create or link an advertiser payments profile from the "Advertiser payments profile" menu. This will take you to a form where you can contact support for further assistance.
   4. In the "How you pay" section, enter a name for your invoices.
   5. Select Create Billing Setup.
5. Save and continue, and on the next page enter all of your budget details.
6. Select Save and finish, and your account signup is complete and you can start serving ads.

Other ways to create a billing setup

• Go to Tools & Settings > Billing Setups and click on the "+" button on the left.
• Go to MCC > Billing Setups, then create a new billing setup by clicking the pencil icon.
• Create a new Billing setup during the "Change Who Pays" flow.

If you have any questions regarding your transfer or need additional support, contact Google Ads support.