Google is testing new designs to help improve the organization of your workflows and make things easier to find while continuing to provide the same tools you use in Google Ads. These updates reflect Google’s ongoing commitment to understanding your business goals. This experiment will initially roll out to a small number of accounts.
Please note that there are no functionality changes and the features and tools you use will still be available.
Where to find Insights and Reports
Page name |
New location |
Detail |
---|---|---|
Insights |
Insights and reports > Insights |
The ‘Insights’ page will be the first page on the drop down list when you click the ‘Insights & reports’ category. |
Auction insights |
Insights and reports > Auction Insights |
Consolidated versions of Campaign level, Account level & Ad group level Auction insights |
Search terms |
Insights and reports > Search Terms For Dynamic Search Ads search terms, select the "Search term" dropdown at the top of the table and switch to “Dynamic Search Ad search terms.” |
Same as existing ‘Search terms’ |
Ad schedule Devices Locations |
Insights and reports > When and where ads showed > Horizontal tab |
A consolidation of various existing report pages. The Where & When Ads showed page will use horizontal tabs to allow you to switch between reports |
Stores (conditional) |
Insights and reports > Stores |
A stores location report conditionally shown, only when location assets formerly known as location extensions are set at the account level |
Landing pages Expanded landing pages |
Insights and reports > Landing Pages For Dynamic Search Ads landing pages, select the "landing pages" dropdown at the top of the table and switch to “Dynamic Search Ad landing pages. |
Same content as existing ‘Landing pages’ |
Reports Predefined reports (dimensions) |
Insights and reports > Reports editor |
The Reports editor as it exists today - moved to the left hand navigation with updated scoping features. |
Dashboards |
Insights and reports > Dashboards |
The Google dashboard page, as it exists today, moved to the left hand side, with updated scoping features. |