Native is a creative format that can be assigned to line items and insertion orders shared with other creative types, but keep in mind that the majority of native inventory is in-app.
Native video is not supported on all exchanges. For information on which exchanges offer native display and native video inventory in Display & Video 360, see Supported native exchanges.
To determine the volume of native impressions available:
- Create an Inventory Availability report.
- Select Format as a Filter, and then select Native display and/or Native video.
- (Optional) Use the Position in Content dimension to include the ad's position relative to other content.
Don't filter available inventory by creative size, or you won't get any results. Native creatives don't have set creative sizes because publishers resize assets to suit their content.