Report on data-driven creatives

If you're using data-driven creatives in your display campaigns, you can use Instant reporting to compare the performance of each creative variant.

Step 1: Create a report

1. Open the left menu and click Reports.
2. Click Instant & offline to open the “Reports” page.
3. In the “Instant reporting” tab, click New instant report.
4. To easily identify the report later, click the edit icon and give the report a distinctive name.
5. Adjust the reporting date range as necessary.

Step 2: Add creative variants to your report

1. In the report's dimensions and metrics list on the right-hand panel, click General to expand the section.
2. Select the following dimensions to add them to your report:
   • Variant ID: The unique ID generated by Google for each of your variants.
   • Variant Name: The name of each variant in the Ad Canvas.
   • Variant Version: The version number of each variant. This version number is incremented on publish if any asset has been changed.
     
     For example, on first publish all variants have a variant version of 1. Imagine that you made changes to 2 of your 10 variants (say variant A and variant B). After you save and publish those changes, reports on these variants will now show a version of 2.
3. Adjust any other report settings as necessary. While you can report on variants independently of the creative, you may want to also add Creative and Creative ID dimensions to your reports. Learn more about Instant reporting.
4. Click Save.